About the event

We are thrilled to announce the 8th Annual Salesforce Conference dubbed “Reload the business growth” and organized in collaboration with salesforce.com. This year, we are having a hybrid event that will take place over 2 days:



Due to the COVID-19 situation, only speakers will physically attend the event. All other visitors will be able to attend online.

Spots are limited, so hurry up and book yours now!

Attending this event will provide you with first-hand knowledge on:

What leading companies are targeting and the successful growth strategies used in these trying times

What you need to effectively manage your internal processes and teams to have a comprehensive view of your business operations

Which are the new niches and business opportunities identified by successful businesses and how they boost their sales

How to get ahead of your competitors by quickly and precisely analyzing any new opportunities

How to better know your customers, build long-lasting loyalty and establish your brand on the market

And last but not least – real companies taking their business online. How did they do it? What did it take? How long did it take?

What is there to see?

The conference will feature senior managers and owners of leading companies worldwide, all people we are honoured to be working with. They all come from different industry sectors such as finance, logistics and distribution, manufacturing, professional services and last but not least – e-commerce. You will also hear from Salesforce and Next Consult experts.
The schedule has been divided into 2 main panels.

The first panel will mainly focus on internal processes and the unprecedented need for fast, objective analysis, and the second one will drill into customer relations, brand establishment and online sales. Each panel will end with a Q&A session where our presenters will gladly answer all your questions.


Financial Sector

Transport and Logistics

Trade and Distribution


Professional Services





  • 9:30 - 9:40 Opening remarks - by Salesforce and Next Consult


    Mitka Avramova, Regional Vice President Sales at Salesforce

    Orlin Dochev, Managing Partner of Next Consult

  • Panel 1: Efficiency and monitoring of the business processes - a prerequisite for growth
  • 9:40 - 10:10 Focus on your client – presented by: a worldwide leading holding company in processing metal industry ( Steelmet SA) and Next Consult


    Yannis GIANNOUTSIKOS, Head of Digital Transformation at Steelmet SA

    Orlin Dochev, Managing Partner of Next Consult

  • 10:10 - 10:40 Extraordinary service and self-service capability – a key competitive advantage of the business – a leading pharmaceutical distribution company (Commercial League)and Next Consult


    Nikolay Zaynelov, Senior System Administrator at Commercial League Inc

    Maxim Kolev, Partner, CRM Solutions at Next Consult

  • 10:40 - 11:10 Just an ordinary sale or an entire new experience – one of the biggest utility companies in CEE (CEZ) and Next Consult


    Dimcho Stanev, Executive Director of CEZ Electro Bulgaria

    Maxim Kolev, Partner, CRM Solutions at Next Consult

  • 11:10 - 11:20 Coffee break
  • 11:20 - 12:00 Internal processes and visual analysis – a crucial factor for success – one of the most innovative companies providing precision agriculture technologies (Nik Electronics), one of the best online supermarkets in Bulgaria (eBag) and Next Consult


    Ivo Kumanov, Chief Executive Officer at NIK Electronics

    Anton Nenov, Business Analyst at eBag

    Ivo Dreshkov, Partner, Operations at Next Consult

  • 12:00 - 12:10 Q&A
  • Panel 2: The strengths of the customers engagement, brand loyalty and the new era of ecommerce
  • 12:10 - 12:40 Customers loyalty and brand experience – Postbank (part of Eurobank) and Next Consult


    Lina Varbanova, CRM Head, Retail at Postbank (Eurobank Bulgaria)

    Emil Vuchkov, Partner, Digital Marketing at Next Consult

  • 12:40 - 13:10 Go Online – the new business reality – one of the biggest retailers in fashion luxury industry (Global Brands Distribution) and Next Consult


    Milena Ibisheva, Marketing Executive at Global Brands Distribution

    Kiril Balev, Sales Director of Next Consult

  • 13:10 - 13:20 Q&A


  • 09:30 - 9:40 Opening Keynote Next Consult RO
  • 09:40 - 10:00 Salesforce in Romania
  • Panel 1: Sales Cloud + Service Cloud + Tableau
  • 10:00 - 10:40 Digital Sales Processes and Performance Monitoring
  • 10:40 - 11:20 Customer Success Stories
  • 11:20 - 11:50 Service Cloud: Digital Customer Service
  • 11:50 - 12:00 Coffee Break
  • Panel 2: Marketing Cloud + Commerce Cloud
  • 12:00 - 12:30 Marketing: Prospect acquisition channels and how to comunicate with clients. Digital Customer Experience
  • 12:30 - 13:00 Commerce Cloud
  • 13:00 - 13:10 Q&A


Yannis Giannoutsikos

Head of Digital Transformation | Steelmet SA Read More

Dimcho Stanev

Executive Director | CEZ Electro Bulgaria Read More

Lina Varbanova

CRM Head, Retail | Postbank (Eurobank Bulgaria) Read More

Ivo Kumanov

Chief Executive Officer | NIK Read More

Milena Ibisheva

Head Of Marketing and E-commerce | Global Brands Distribution Read More

Nikolay Zaynelov

Senior System Administrator | Commercial League Inc Read More

Anton Nenov

Business Analyst | eBag Read More

Mitka Avramova

Regional Vice President Sales | Salesforce Read More

Orlin Dochev

Managing Partner, Next Consult Read More

Emil Vuchkov

Partner Digital Marketing, Next Consult Read More

Vlad Stoica

Account Executive, Commerce Cloud - CEE | Salesforce Read More

Ivo Dreshkov

Partner Operations, Next Consult Read More

Maxim Kolev

Partner, CRM Solutions, Next Consult Read More

Kiril Balev

Sales Director, Next Consult Read More

Elena Chirila

Commercial Director @GTS – Global Technical Group Read More

Claudiu Ascunseanu

Regional Sales Manager | DPD Romania Read More

Liviu Carcia

CEO @Next Consult Romania Read More

Vlad Stoica

Account Executive, Commerce Cloud - CEE | Salesforce Read More

Cristian Mihalca

Enterprise Sales Director SEE @Salesforce Read More

Mihai Clejanu

Territory Manager @Salesforce Read More

Alexandra Iacob

Salesforce Certified Marketing Cloud Consultant @Next Consult Romania Read More


Register for Bulgaria – 30.03.2021

Register for Romania – 31.03.2021