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Certinia’s First Community Event in Sofia:
A Deep Dive into the Needs of Service Business
On November 8, a diverse group of business leaders from across Bulgaria and Europe gathered for the first Certinia community event in Sofia, organized by Next Consult. The aim was to introduce Certinia, an ERP system tailored for service industries, and to discuss its implications for businesses at various growth stages. Andy Campbell from Certinia and Ivo Dreshkov of Next Consult led the event, blending theoretical insights with practical demonstrations.
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CRM: Which 7 essential features should a CRM have for your business success?
Customer Relationship Management (CRM) is a technology that helps businesses track and manage customer interactions. The best CRM software depends on the specific needs of your company. Key features such as sales forecasting, analytics, and pipeline management are common in top-rated tools which increase productivity, collaboration, and customer loyalty. So when choosing your next CRM solution, consider these 7 key features in a CRM: